In order to help fight childhood cancer in Mexico, the IHOP restaurant chain will hold its National Pancake Day for the fifth time on February 27 in the country’s 39 branches, said William Urrego, vice president and general manager of the firm Latin America.
The executive explained that the program will be from 7:00 a.m. to 7:00 p.m. in all its branches and will offer a stack of two buttermilk pancakes for 29 pesos to the Mexican Association for Assistance to Children with Cancer (AMANC), which will help approximately 400 infants.
“We will also offer key rings for 50 pesos. The objective is to raise awareness among the population, “he said in an interview.
In the last four years of the program, which began 13 years ago in the United States, more than 1.5 million pesos have been collected.
“The help of IHOP is hardly a grain of sand, as each child needs a million pesos a week for help … The needs of the AMANC group are varied, the money goes to them and is distributed in different ways. Part of what the association does is not only for their treatment, but for families. Many of these children are from poor provinces and they come to Mexico City in need of chemotherapy, “said the director.
Each year there are more than 5,000 cases of childhood cancer in Mexico, a condition that represents the first cause of death in children aged 5 to 14 years, according to data from the AMANC.
“More than 50% of cases of childhood cancer is leukemia, and that requires a lot of support, then all that money is distributed to different parties,” added Urrego.
The company plans to extend National Pancake Day for next year, due to the success of the program.